A full-service media company serving agents, brokers, and short-term rental hosts across the Finger Lakes. Photography, drone, video, and 3D tours — with a 24-hour turnaround.
Everything your listing needs — bundled or à la carte. Discounts applied when services are combined.
HDR interior and exterior photography that showcases every room in its best light. Sky replacement included at no extra cost on every shoot.
Stunning aerial shots with estimated lot lines included, helping buyers visualize the full scope of the property and surrounding land.
Full interior and exterior cinematic walkthrough with drone footage included when conditions allow. Perfect for luxury and waterfront listings.
Immersive Matterport 3D tours that let buyers explore every corner of the home from anywhere in the world, 24/7.
Vertical short-form video edited to music, optimized for Instagram and TikTok. Up to 90 seconds of interior and exterior clips.
Accurate 2D floor plans of the entire home with fixed furniture included — a powerful tool for helping buyers understand layout and flow.
Dramatic dusk and golden hour photography that makes listings unforgettable. Exterior and interior shots timed to the perfect light.
Specialized photography packages for short-term rental hosts. Styled to attract bookings and stand out on Airbnb, VRBO, and direct booking sites.
Photo and video content for wineries, breweries, restaurants, B&Bs, and tourism brands across the Finger Lakes region.
Professional headshots and personal branding photography for real estate agents. Look your best on your listings, website, and social media.
Transform empty rooms into beautifully furnished spaces digitally. A cost-effective way to help buyers visualize the potential of any listing.
Professional project completion photography for contractors, builders, and developers. Showcase finished work with high-quality images for portfolios, marketing materials, and client deliverables.
Bundle & save — discounts are applied when services are combined or added to packages. View bundles →
Hi, I'm Riley Earl, owner of REF Media Company. I moved to Penn Yan in 2020 and quickly fell in love with the Finger Lakes region. Photography and videography have been a passion of mine for over 10 years, and in 2020 I turned that passion into a full-time business.
Over the past several years I've had the opportunity to work with a wide range of local businesses — including wineries, breweries, restaurants, and tourism brands — creating photo and video content that helps them tell their story. Through that experience, I discovered a particular passion for real estate media.
Today, much of my work focuses on partnering with real estate agents and property owners to showcase homes at their very best. My goal is simple: provide a seamless client experience while delivering high-quality media that helps listings stand out, attract buyers, and sell faster.
Being based in Penn Yan allows me to work closely with agents and businesses across the Finger Lakes, and I'm always excited to help bring the next property to life.
Bundled packages save you money and cover everything your listing needs. All prices are for homes under 2,000 sq ft serving all of the Finger Lakes.
* Starting price for homes under 2,000 sq ft serving all of the Finger Lakes. Additional charges may apply for larger homes or greater distances. Contact us for a custom quote →
A selection of recent shoots across the Finger Lakes region — interiors, exteriors, drone, and twilight photography.
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Riley does a great job! Quick turnaround time, personable, and effective communicator. I've used him multiple times for drone photography and am constantly impressed with the shots he gets. He is aware of the lighting and even makes suggestions as to the best time of day to take photos & videos. Highly recommend!
As a local real estate agent, I have worked with Riley on many projects, both video and photography. I continue to use him to benefit and grow my business. He does good work in a professional and timely manner. Always willing to go the extra mile and comes up with some great ideas. He's also a super nice guy!
We have hired Riley for multiple projects and we're always amazed at the detail and quality of his pictures and videos. We especially love his drone shots.
Riley has taken our company photos and job site photos many times over the past few years. I especially love his drone shots. He does great work and we will continue to hire him back.
Everything you need to know before booking your shoot. Don't see your question here? Reach out directly.
Book a Shoot →All photo media is delivered within 24 hours of your shoot — guaranteed. You'll receive a download link via email as soon as your images are edited and ready.
All files are delivered digitally via a download link within 24 hours of your shoot. You'll receive high-resolution images ready for MLS, print, and social media use.
Typically 30–60 edited photos for a standard residential shoot, depending on the size of the home and services booked. Every image is professionally edited and ready to use.
Most residential shoots take 30 minutes to 2 hours depending on the size of the property and services booked. We'll give you a time estimate when you book.
To get the best results, we recommend: decluttering countertops and surfaces, making all beds, turning on all interior lights, opening blinds and curtains, removing vehicles from the driveway, and ensuring the lawn and exterior are tidy. A clean, well-lit home always photographs beautifully.
Interior photography can proceed in most weather conditions. Drone flights are weather and FAA dependent — if conditions aren't safe we'll reschedule the drone portion at no extra cost. If the day is cloudy or overcast, we include sky replacement on all exterior photos at no extra charge so your listing always looks its best.
We understand schedules change. Please contact us as soon as possible to reschedule and we'll find a new time that works. We're flexible and always happy to accommodate when we can.
Yes! Contact us as soon as possible and we'll do our best to accommodate additional services before your shoot date. Adding services to an existing booking may also qualify you for bundle pricing.
We serve all of the Finger Lakes region, based out of Penn Yan, NY. This includes Seneca Lake, Keuka Lake, Cayuga Lake, Canandaigua Lake, and the surrounding communities. Have a property outside this area? Reach out and we'll see what we can do.
Based in Penn Yan, NY — centrally located to serve agents and property owners across the entire Finger Lakes region.
Serving agents and property owners across the entire Finger Lakes region.
Book Your Shoot →Ready to book a shoot or have questions about services? Fill out the form and I'll get back to you promptly. You can also book directly through the client portal.
Thanks for reaching out. I'll get back to you within 1 business day.
For immediate booking, visit the client portal →